Favikon
Favikon is a startup helping brands around the world identify key creators for their influencer campaigns. The Favikon team trusted me as a designer to support their goal of becoming a hub for all players in the creator economy.
Challenges
As a growing SaaS, the product needed continuous improvement to better meet influence marketing needs of brands and companies. Key priorities were reducing churn, improving onboarding, and making the platform feel reliable. Favikon was also expanding into a new audience: the creators.
Solution
Working alongside the dev team, the existing platform was improved through UI/UX redesigns, onboarding rework, and features iterations backed by user interviews. In parallel, a new platform was designed from scratch for the creators, allowing Favikon to reach a new audience with a new offer.
