Sanso
Sanso is an AI-powered financial back-office assistant for SMEs, automating invoice collection, bank reconciliation, and payment follow-ups, adapting to your existing ecosystem.
Challenges
Sanso's value proposition sits at the intersection of AI and finance, two domains that can feel intimidating or overly technical for small business owners. The product needed a website that felt approachable and human, making a complex product easy to understand at a glance.
Solution
A multi-page website was designed from scratch, built around clarity and reassurance. The visual language and copywriting direction were kept deliberately warm and straightforward, speaking directly to SME owners rather than technical buyers. The website was integrated on Framer, and the Sanso team was trained so they can update it autonomously.
