Overflo
Overflow is an investment platform designed to make wealth-building accessible to people with no prior investment experience, with a strong emphasis on simplicity, clarity, and transparency.
Challenges
Most investment apps are intimidating and complex. Users unfamiliar with finance need to understand why they're investing, trust that their money is safe, and stay engaged even when market performance dips. Connecting to external brokers adds another layer of friction and requires strong trust signals.
Solution
A goal-driven experience was designed where users define their objectives, and the platform suggests investments aligned with their profile (risk appetite, time horizon). The home screen surfaces long-term progress to reinforce commitment. The interface is made to show market downturns legible and non-alarming. A gamification system (goals, trophies) keeps users engaged over time.
Sector
Fintech
Year
2026
Client website
Coming soon
Brand identity
Brand Appart
