Typely
Typely is an AI-powered writing platform offering tools for content creation, research, and image generation. It targets writers, students, and content teams looking to produce and polish work faster.
Challenges
The AI writing tools market is saturated. Typely needed to stand out not just through features, but through a distinct personality and a UI that felt genuinely enjoyable to use rather than purely utilitarian.
Solution
A product experience was designed around Typely's mascot, reinforcing the idea that the AI do the repetitive task for the user: proactive, helpful, always in the background. The UI reflects that personality, warm, considered, and polished in a way that differentiates Typely from more generic competitors.
